The iconic prints for women and girls sold by Lilly Pulitzer, the authentic American resort wear brand, will be featured at a new store at the famed Ritz-Carlton, Amelia Island opening on June 30^th The store, operating as the “Lilly Pulitzer Boutique at The Ritz-Carlton, Amelia Island,” represents the first Lilly Pulitzer boutique location in Northeast Florida. The store opening marks the latest chapter in a long connection to the destination, as one of Lilly Pulitzer’s best-selling tunic designs is named after Amelia Island.

“We are thrilled to bring Lilly Pulitzer’s authentic American resort wear to The Ritz-Carlton. We share an appreciation for effortless luxury amidst the joyful, sun-filled seaside lifestyle,” Michelle Kelly, CEO of Lilly Pulitzer said. “Amelia Island is a favorite resort destination for Lilly lovers and we are excited to showcase this very special boutique at The Ritz-Carlton, Amelia Island.”

In addition to its resort wear collection for ladies and girls, the Lilly Pulitzer boutique at The Ritz-Carlton will feature the brand’s accessories, jewelry, and athleisure, as well as a hand-painted wall mural that echoes the spirit of Amelia Island’s colorful heritage. The new store is opening on June 30^th, 2017.

“Amelia Island has long been known as the classic beach destination and no company personifies ‘endless summer’ quite like Lilly Pulitzer,” said James McManemon, General Manager at The Ritz-Carlton, Amelia Island.

Resort guests and local visitors may also arrange a personal wardrobe consultation through the Boutique Shops at The Ritz-Carlton, Amelia Island