Pesca By Michael's Will Bring Bold Latin Flavors to Vilano Beach. Chef and restauranteur, Michael Lugo, has announced his new venture, Pesca By Michael’s, a restaurant and rooftop bar slated to open in the third quarter of 2022 and located within The HYATT PLACE in Vilano Beach. Chef Lugo is well known in the area as the chef and owner of Michael’s, an upscale downtown St. Augustine restaurant focused on steaks and coastal Spanish-inspired cuisine.

“After 16 years of evolving Michael’s into one of St. Augustine’s benchmark destinations, I was searching for a new way to expand our brand and offerings,” Chef Lugo explained. “The opportunity to open a restaurant in The HYATT PLACE in Vilano seemed to be the perfect fit for this new venture. Vilano Beach is a quaint community minutes from downtown St. Augustine, where Michael’s is located. The proximity to our new venture, Pesca By Michael’s, brings new challenges on how to create something new without losing our connection to where we started.”

Pesca By Michael’s will combine bold Latin flavors with Florida’s coastal influence. It will also work toward a Fresh From Florida designation by sourcing local ingredients whenever possible. Comprised of an elegant dining room inspired by Miami’s Art Deco architecture along with a rooftop bar and grill offering live music and panoramic coastal views, Pesca By Michael’s will bring a new and exciting culinary concept to Northeast Florida’s growing cuisine scene. 

From Escabeche with pickled rainbow carrots, cauliflower, peppers, onions, and shishito peppers to Scallop Crudo with hazelnut salsa macha, mint, and orange segments to a seasonal selection of oysters, grilled lobster, filet mignon, lamb chops, and burgers, Pesca By Michael’s will offer menu items for even the most discerning of palates. The word “pesca” in Spanish translates to “fishing” in English and is also inspired by the name of one of Chef Lugo’s favorite restaurants to dine at when he visits his native Puerto Rico.

“The hotel will have a banquet room for weddings and events, which we will be the caterer,” Chef Lugo explained. “There will also be a lobby bar with patio seating for locals to enjoy the Vilano vibe. This new project is going to be a lot of work, it’s actually already been two years in the making, but I’m excited to venture outside of the steaks and tapas that I have become known for through Michael’s and use Florida’s coastal and cultural diversity as a vessel to share more of my culinary journeys.”

ABOUT PESCA BY MICHAEL’S – Slated to open in the third quarter of 2022, Pesca By Michael’s will be located in The HYATT PLACE, a hotel that’s currently being built at 117 Vilano Road in Vilano Beach, Florida. Pesca By Michael’s’ branding and interior design is being spearheaded by Danielle Brodersen of Future Friends